Why Hotels Need Monthly Marketing Calendars

A monthly marketing calendar provides clarity, consistency, and control over all sales and marketing activities.

Benefits:

• Planned promotions instead of last-minute discounts

• Better coordination between sales, marketing & operations

• Controlled marketing spend

• Measurable performance tracking

• Improved ROI on campaigns

A calendar turns marketing into a system, not an expense.

Hotel Monthly Marketing Calendar (12-Month Plan)

JANUARY – New Year & Corporate Push

Focus: Corporate travel, long stays

• Corporate rate contracts & renewals

• LinkedIn posts for business travelers

• Google Ads for “business hotel near me”

• Email to past corporate guests

• Website banner: New Year Business Rates

FEBRUARY – Leisure & Couples

Focus: Weekend getaways

• Valentine’s Day packages

• Instagram reels (romantic rooms / dining)

• OTA promo (limited dates only)

• WhatsApp broadcast to repeat guests

MARCH – Wedding & Events

Focus: Banquets & groups

• Wedding package creatives

• Venue walkthrough videos

• Vendor tie-ups (decorators, planners)

• Local agent & event planner visits

APRIL – Summer Advance Sales

Focus: Family & leisure bookings

• Summer vacation packages

• Early bird offers (May–June stays)

• Google Hotel Ads push

• School holiday content on social media

MAY – Long Stay & Corporate

Focus: Occupancy stability

• Long-stay monthly rates

• PSU & government outreach

• Email campaigns for extended stays

• OTA blackout on peak dates

JUNE – Monsoon Planning

Focus: Advance bookings & local market

• Monsoon special announcements

• Local SEO push (Google Business updates)

• Influencer collaboration (if destination hotel)

JULY – Monsoon Offers

Focus: Weekend occupancy

• 2N/3D monsoon packages

• Social media contests

• Review & reputation management drive

• Website pop-up offers

AUGUST – Independence & Corporate

Focus: Domestic travel

• Independence Day packages

• Corporate Independence offers

• Blog content & SEO updates

• Email to loyalty guests

SEPTEMBER – Low Season Strategy

Focus: ADR protection

• Minimal discounts, value-added offers

• Staff training on upselling

• Content marketing & photography refresh

• Sales calls & future contracts

OCTOBER – Festive Season

Focus: High ADR & demand

• Navratri / Dussehra packages

• OTA rate optimization

• Festival-themed social content

• Advance Diwali promotions

NOVEMBER – Weddings & Diwali

Focus: Groups & banquets

• Diwali stay packages

• Wedding & social event promotions

• Agent incentives

• Paid social media ads

DECEMBER – Peak Season & Year End

Focus: Maximum revenue

• Christmas & New Year packages

• Minimum length of stay (MLOS)

• Rate hike strategy

• Review collection & year-end CRM email

Weekly Activity Structure (Recommended)

• Week 1: Promotions & creatives

• Week 2: Sales calls & partnerships

• Week 3: Digital ads & OTA optimization

• Week 4: Reviews, reports & planning

Key Channels to Track Monthly

• Direct bookings %

• OTA contribution & commission

• ADR & RevPAR

• Campaign ROI

• Social media engagement

Hotel Monthly Marketing Calendar (Sales & Marketing)
Month	Activity Category	Marketing / Sales Activity	Channel	Target Segment	Budget (INR)	Responsible Person	KPI	Target	Remarks
January	Corporate Sales	Corporate rate renewals & visits	B2B Visits	Corporate	20000	Sales Manager	Contracts Signed	5–8
February	Leisure Marketing	Valentine weekend packages	Social Media / OTA	Couples	15000	Marketing Executive	Room Nights	High Occupancy
March	Banquet Sales	Wedding & event promotions	Agents / Digital	Wedding Groups	25000	Banquet Sales Head	Events Booked	6–10
April	Digital Marketing	Summer holiday packages	Google / Website	Families	30000	Digital Marketer	Direct Bookings	Increase %
May	Long Stay Sales	Monthly stay corporate offers	Email / Sales Calls	Long Stay Guests	10000	Sales Manager	Room Nights	Stable OCC
June	Local Marketing	Monsoon advance promotions	Google Business	Local Market	8000	Front Office Manager	Inquiries	Increase
July	Online Reputation	Review generation campaign	OTA / Google	All Guests	5000	Operations Manager	Review Score	4.3+
August	Festive Sales	Independence Day offers	Website / OTA	Domestic Leisure	18000	Revenue Manager	ADR	Maintain
September	Content Marketing	Photography & content refresh	Website / Social	Future Guests	12000	Marketing Executive	Conversion Rate	Improve
October	Festive Marketing	Navratri & Dussehra packages	All Channels	Leisure & Groups	35000	Sales & Marketing Head	RevPAR	Increase
November	Wedding Sales	Wedding lead conversion drive	Sales Visits	Wedding Groups	30000	Banquet Manager	Bookings	Peak
December	Peak Season Revenue	Christmas & New Year campaigns	All Channels	Leisure & Parties	50000	General Manager	ADR & OCC	Maximize

What this Excel calendar includes

• Month-wise marketing & sales planning

Columns for:

• Activity category

• Marketing / sales activity

• Channel

• Target segment

• Budget (INR)

• Responsibility (Owner)

• KPI & Target

• Remarks